Services Marketing Fundamentals

Services Marketing Fundamentals

Creating and managing good service experience has become a priority. Being service oriented is the most successful way to create competitive advantage. Designed for working professionals, these two courses featured in this program, offered by IIMBx, not only introduce the essential concepts of marketing but also offer extended understanding with respect to the design, development and delivering of services. Drawing on research and examples from successful businesses, it aims to equip learners with frameworks and models that can be applied in a variety of service contexts.

Know More

EASYSENDY.com