Arpita Pandey joins IIM Bangalore as Assistant Professor in the Marketing area

Dr Arpita Pandey has joined the Institute as Assistant Professor in the Marketing Area on 07th July, 2021.

Arpita Pandey completed her PhD in the Marketing Area from IIM Ahmedabad. Her research interests are in digital marketing, advertising, and consumer behavior. Her thesis explores questions of consumer behaviour in the domain of online cause-related marketing. Her dissertation received the best thesis award at IIMA. Prior to joining the PhD program at IIMA, Arpita worked for two years in Accenture Management Consulting. She completed her MBA from IIT Kanpur where she was awarded the S N Mittal Gold Medal for all-round excellence in the graduating batch.