Preparing for crisis management: The contact, direction, and distance approach for communication: Dr Deepti Ganapathy

The role of communication as a strategic function is incomparable, especially during a crisis. In this article in Forbes India, Dr. Deepti Ganapathy, from the Centre for Management Communication at IIMB, explains how carefully planned channels of communication can serve as the conduit between the aggrieved and leadership teams for quick and fast relief and redressal of grievances.