Doctoral student Dhrithi Mahadevan’s proposal selected as one of the recipients of the AIM – Sheth Grant 2020

A proposal authored by Dhrithi Mahadevan, a student of IIM Bangalore’s Doctor of Philosophy (PhD) programme, has been selected as one of the recipients of the AIM – Sheth Grant 2020. The proposal is titled: ‘Blows for You and Bows for You: An Analysis of Customer Experience Attribution in Access-Based Services’.

According to the review of the AIM – Sheth Foundation Research Proposal Competition, the strengths of the proposal lie in: it is interesting, relevant, up-to-date, easy to read, well-written and structured, theoretical background and methodology are solid, addresses a new and relevant area of a business problem, and has the potential to create several future research avenues.