Arthakranti: Need for Strategy

Ganesh N Prabhu, Amarpreet Singh Ghura

This case describes the situation faced by a Trust named ArthaKranti. ArthaKranti (meaning economic revolution) was formed in 2005 to offer an unconventional taxation proposal based on Banking Transaction Tax (BTT). The BTT proposal is radical in nature, with minimum role of the state and with increased efficiency and reach. The vision of ArthaKranti Pratishthan is aligned to the concept of ‘Vasudhaiv Kutumbakam’ or ‘Global Family-hood’. The case provides an opportunity for participants to step into the shoes of the founder Anil Bokil (Bokil) and build a strategy to get BTT implemented. Participants use data on BTT and the public awareness attempts made so far and make reasonable assumptions with the use of SWOT analysis and Pros and Cons analysis to examine the feasibility of BTT. Bokil’s lack of experience in politics as well as his appealing to all political parties, provides an interesting background context for a rich case discussion.