Professor Seema Gupta

Dr Seema Gupta, Associate Professor in the Marketing area, is leaving IIM Bangalore on resignation, with effect from March 31st, 2021. She joined the institute as Assistant Professor, Marketing on November 14, 2007. She has more than 18 years of combined work experience in the corporate sector and academia.

She obtained her PhD from Mohanlal Sukhadia University, Udaipur, and MBA from R.A. Podar Institute of Management, University of Rajasthan, Jaipur.

Her research and interest areas are in Digital Marketing and Social Media Marketing. She won the EFMD Best Global Case Writing Award for 2011 and the ISB-IVEY Best Case Award in 2011. She has published in international journals, presented papers in international conferences and has also published in popular press.  She has written case studies on marketing issues in companies such as Volkswagen, Bosch, Park Hotels, DDB Mudra, Nielsen, etc. and they are listed on Harvard Business Publishing portal.

We wish her the very best in all her future endeavours.