Virtual Session by Professor Philip Kotler
MaSh, the marketing club set up by the PGP students of IIM Bangalore, hosted a virtual talk by Prof. Philip Kotler, Kellogg School of Management, Northwestern University, as part of ‘Mark my Words’, a special event at SMaSH 2021, the marketing fest.
The session, moderated by Prof. Avinash G Mulky of the Marketing area at IIM Bangalore, was attended by more than 850 participants, including B-school students, alumni and senior faculty members. The session revolved around some of the books written by Prof. Kotler, namely Innovation and Marketing, Brand Activism, Marketing 5.0, H2H Marketing, Social Media Marketing, Common Good and Health Care Marketing. It was a well-received seminar with detailed accounts of the thought process and research that went behind publishing each of these books. The discussion also focused on consumerism and its impact of the planet.
The session was also attended by Prof. Padmini Srinivasan, Chairperson of IIMB’s two-year fulltime MBA programme – Post Graduate Programme in Management (PGP), and faculty in the Finance & Accounting area.