Behavioural Sciences Lab hosts webinar on ‘Cyclical time is greener: The impact of temporal perspective on pro-environmental behaviour’ on April 16th

The Behavioural Sciences Lab at IIM Bangalore hosted its fifth webinar on April 16th, 2021, featuring Dr June Cotte, Professor of Marketing, Ivey Business School, Western University and Editor of the Journal of Consumer Research, as the speaker.

Dr Cotte’s research focuses on behavioural issues, including why and when people would pay more for ethically produced products, how people perceive time and how it influences their work and leisure, and family influence on behaviour. Her research has been published in the Journal of Consumer Research, Journal of Consumer Psychology, MIT/Sloan Management Review, Journal of Strategic Marketing as well as in The Wall Street Journal and several books.