Unlocking the secrets of transnational business success: Hidehito Jay Araki, JETRO’s Coordinator for SME Overseas Expansion, suggests stronger student exchange programs to foster effective India-Japan business ties
“Japan is home to thousands of companies with great technological advancements and an established quality culture. But their products/ services are not marketed well worldwide which is why they do not surpass the popularity of the South Korean and Chinese products. India is strong in customer interface such as marketing and sales. When these two strengths are combined, strong partnerships can be forged. This will lead to an uptick in India and Japan business growth,” said Hidehito Jay Araki, Director, Japan Business, Udyen Jain & Associates, at ‘Tatsujin-Speak’, a lecture series hosted by the Mizuho India Japan Study Centre at IIM Bangalore, on June 25th.
In his hour-long lecture, Araki san listed the challenges of doing businesses in markets that are unique and spoke of the skills required to understand the hard and soft elements of doing business in such markets.