Vinyas: To Be a Contract Manufacturer or Sell Through Own Channel?

Vinyas: To Be a Contract Manufacturer or Sell Through Own Channel?

Tarun Jain, Jishnu Hazra

This case describes the sourcing challenge faced by a firm which is involved in contract manufacturing of a device. The company must decide whether to continue as a contract manufacturer where they are engaged in a wholesale price contract, or they should get into the development of their channel by engaging with the design firm through a revenue sharing contract.

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