Book on ‘How to Discover Customer Value’ by S Parthasarathy

S. Parthasarathy, Head of the Alumni Relations Office at IIMB and an IIMB alumnus himself (PGP’94), has published his second book titled, ‘How to Discover Customer Value?’ through Rupa Publishers. The book introduces the Customer-Action-Cycle framework, Value Discovery Canvas tool and lays down the Value Discovery Process. Written in easy-to-understand language, it addresses the basic question: “Where does customer value reside and how to find it?”