The enigma of the eternal appeal: Prof. S Ramesh Kumar

The enigma of the eternal appeal: Prof. S Ramesh Kumar

Essentially, celebrity appeal is to do with aspiration and with social media getting rapidly diffused, the influencer power of celebrities is perhaps on an all-time high, write Professor S Ramesh Kumar, from the Marketing area at IIMB, and Sairam Krishnamurthy, Chief Marketing Officer at More Retail, in Economic Times.

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