IIMB Young Faculty Research Chair Dr. Arpita Pandey receives Bala & Vasantha Balachandran Research Grant from the North American Society for Marketing Education in India

Dr. Arpita Pandey, IIMB Young Faculty Research Chair and faculty in the Marketing area, has been awarded the Bala and Vasantha Balachandran Research Grant by the North American Society for Marketing Education in India (NASMEI), for a research paper based on her dissertation.

Dr. Pandey’s research was one of the three successful research proposals from over 50 paper submissions that the program attracted. The award includes a cash component to be used for further research.

The recipients were awarded at the NASMEI Marketing Conference held at the Great Lakes Institute of Management, organized by the Kotler-Srinivasan Centre for Research in Marketing.