Behavioural Implications of Big Data: Dr. S Ramesh Kumar
The brand manager’s job has become that much more challenging, write Dr. S Ramesh Kumar, from the Marketing area at IIMB, and Sairam Krishnamurthy, in Economic Times.
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The brand manager’s job has become that much more challenging, write Dr. S Ramesh Kumar, from the Marketing area at IIMB, and Sairam Krishnamurthy, in Economic Times.
Read more
