Marketing area hosted a talk by Prof. Christine Moorman on March 11th

In her talk titled, ‘Innovation Imprinting: Why Some Firms Beat the Post-IPO Innovation Slump’, Prof. Christine Moorman, T-Austin Finch, Sr. Professor of Administration, Fuqua School of Business, Duke University, Editor-in-Chief – Journal of Marketing, spoke on her research paper which proposes an actionable, marketing-related explanation for why some firms that go public manage to beat the post IPO innovation slump.