The Marketing Area hosted a talk by Prof. Maura L Scott on 5th April

The Marketing Area hosted a talk by Prof. Maura L Scott on 5th April

Prof. Maura Scott, Persis E. Rockwood Professor of Marketing at the College of Business, Florida State University, and Joint Editor-in-Chief – Journal of Public Policy & Marketing, discussed approaches to leveraging marketing to help improve consumer and societal well-being. She has highlighted research that examines the journeys of consumers, particularly the vulnerable and stigmatized, as they navigate healthcare and financial services.

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