Naukri.Com (A & B): The Business of Internet in India

Info Edge is the first Indian Internet company to list on the Indian stock markets (in 2006). It is a widely successful company with many lines of business – it operates a jobs classified (naukri.com), a real estate classifieds (99acres.com), a matrimonial classifieds (jeevansaathi.com) and a higher education classifieds (shiksha.com). Info Edge also has a very successful corporate VC arm, which at different points owned ~50% of Zomato (restaurant listings and food delivery) and Policy Bazaar (insurance comparison shopping).

The authors have related Info Edge’s 30-year journey across two cases – Naukri.com (A): the Business of Internet in India and Naukri.com (B): Corporate Venture Capital in India. Both cases have separate teaching notes and are designed to be used either independent of each other in 90-minute sessions, or to be used one after the other in two 90-minute sessions.

The case Naukri.com (A) examines Naukri.com’s fight for relevance in a world that is increasingly being dominated by the three largest Internet aggregators –  Google, Facebook, and LinkedIn (owned by Microsoft). It touches upon strategic aspects involving Internet marketplaces and social media networks, which are hotly debated topics in business media and various discussion forums as of 2022.