Inspire Change in Social Business for HEC Paris inaugurated

Inspire Change in Social Business for HEC Paris inaugurated

This customized programme, delivered by Dr. G Shainesh, faculty in the Marketing area, is designed for participants from HEC Paris as part of a two-module certificate programme. It discusses new types of innovation that can resonate both in emerging and developed countries for multinational as well as entrepreneurs and small and medium-sized enterprises. It covers topics such as Reinventing Business for Emerging Markets, Service and IT Industrie’,  and Innovation, and revolves around academic, business and cultural modules. Senior leaders from various organisation across the globe, who are part of the EMBA programme at HEC Paris, attended this five-day specialisation module at IIMB.

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