Dr. Sreelata Jonnalagedda conducted a workshop on ‘Pricing Experiments in Retail’ at the one-day AI conference ‘Target MultiplAI’ on July 12

Dr. Sreelata Jonnalagedda, Chairperson and faculty, Marketing area, IIM Bangalore, conducted a workshop on ‘Pricing Experiments in Retail’ at Target MultiplAI – a one-day AI conference organized by Target on July 12th 2022. The conference was on building future-ready retail with the help of AI.

Target MultiplAI aims to create a platform for meaningful collaboration, co-creation and partnership among AI practitioners, leaders and academicians to explore the possibilities of AI at scale across retail. Dr. Jonnalagedda’s workshop focussed on understanding, designing, and analyzing A/B experiments in retail settings.

At IIM Bangalore, Dr. Jonnalagedda teaches a course on Pricing, covering the economics, operational, and tactical aspects of pricing, for second-year MBA students. She also teaches Marketing Management for MBA students and Marketing Models for doctoral students.  An IIT Madras alumna, Dr. Jonnalagedda, has a PhD from the University of Texas, Austin, USA and an MS (Transportation) from the New Jersey Institute of Technology, USA.