General Management Programme on Entertainment & Media Business (GEM)

The Entertainment industry is a fast-growing business segment. The last two decades have seen large scale corporatisation of the satellite TV business and feature film business. The COVID-induced lockdown has resulted in a high consumption of the visual media. The OTT business has seen an exponential increase of user base and this has also meant OTT platforms have increased their production spends, dramatically. There is an opportunity to train and equip young managers with unique skill sets to do well in this fast changing field. The programme provides participants with a framework for understanding the key marketing and strategic issues facing organisations in the entertainment industry. It covers key sectors in the industry, focusing on OTT, feature films, television, e-sports, animation and VFX, music, performing arts, and publishing.

The programme is designed for aspiring mainstream media and entertainment business entrepreneurs and executives, as well as those interested in the world of independent filmmaking. It is for producers, directors, writers, development personnel and aspiring media executives as it examines the changing business issues associated with the entertainment industry.

Apply by:  10th August 2022

Start date: 2nd September 2022

Programme Directors: Prof. Raghunath S and Rajiv Menon, Indian filmmaker