General Management Programme on Entertainment & Media Business (GEM)

The Entertainment industry is a fast-growing business segment. The last two decades have seen large scale corporatisation of the satellite TV business and feature film business. The COVID-induced lockdown resulted in a high consumption of the visual media. The OTT business has seen an exponential increase of user base and this has also meant that OTT platforms have increased their production spends, dramatically. There is an urgent need to train and equip young managers with unique skill sets to do well in this field. The programme provides a framework for understanding the key marketing and strategic issues facing organizations in the Entertainment industry.

It is designed for aspiring mainstream media and entertainment business entrepreneurs and executives, as well as those interested in the world of independent filmmaking. Producers, directors, writers and aspiring media executives may apply.

Apply by: 23rd October 2022

Start date: 25th November 2022

Programme Directors: Prof. Raghunath S and Mr. Rajiv Menon, Indian filmmaker