Prof. Prithwiraj Mukherjee

Prof. Prithwiraj Mukherjee, Visiting Faculty – Full Time from the Marketing area of IIM Bangalore, has moved on from the institute upon conclusion of his term on 20th September 2022.

Prof. Mukherjee joined IIMB in 2015, after completing his PhD in Business Administration – Marketing at the ESSEC Business School, Cergy-Pontoise, France, where he also taught the Marketing Management course for a year. He has degrees in Chemical Engineering from the Indian Institute of Science Bangalore (ME) and the National Institute of Technology Karnataka, Surathkal (BE). He has worked at GE Energy’s gasification technologies division, as a process engineer, and at Oracle Corporation as a software programmer.

Dr. Mukherjee’s research interests include Complex Systems, Agent-based Simulations, New Product Development, Networks and Behavioral Decision Theory. He is interested in incorporating consumers’ decision-making biases into mathematical models, and simulating the behavior of complex markets. His work titled, ‘How chilling are network externalities? The role of network structure’, was published in the International Journal of Research in Marketing.

IIM Bangalore thanks Prof. Mukherjee for all his contributions to the institute and extends its best wishes for his future endeavors.