Centre for Software and IT Management at IIMB announces IS research seminar, ‘Follow Your Heart or Listen to Users? The Case of Mobile App Design’ by Prof. Aditya Karnam on Nov 25

Firms strive to improve their products over time to compete effectively in the market. Typically, firms update their products by adding novel (differentiating) features or by imitating their competitors. With the ubiquity of social media, there is also the opportunity to obtain customer inputs on their preferred features for a product. In the case of mobile apps, user feedback in the form of reviews may include suggestions of novel or differentiating features or those that are already present in competing apps but not in the focal app.