Rajamannar is CRM elective guest speaker
From IIMB’s Class of 1985, he is the Chief Marketing & Communications Officer as well as President, Healthcare, Mastercard
Mr Raja Rajamannar, a Distinguished Alumnus of IIMB and the Chief Marketing & Communications Officer as well as President, Healthcare, at Mastercard, was the first guest speaker for the Customer Relationship Management (CRM) elective offered to PGP students, by Dr. Shainesh G, from the Marketing area at IIMB. Mr Rajamannar, who was in the IIMB Class of 1985, addressed the students on 21st December 2022.
An accomplished, transformative global executive and Wall Street Journal’s best-selling author with more than 30 years of experience, Mr Rajamannar has been the Chief Marketing & Communications Officer of Mastercard and President of the company’s Healthcare Solutions for the last nine years.
His ground-breaking theories and innovative strategies are documented in his first book, “Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers.” A Wall Street Journal best-seller and recipient of the Stevie and International Book Awards, “Quantum Marketing” is hailed as a must-read for any marketer who wants to build brands that stand the test of time in the post digital age.
His long list of accomplishments includes being in Forbes’ Top 5 World’s Most Influential CMOs 2021, WFA Global Marketer of the Year, Adweek’s Grand Brand Genius honoree, Business Insider’s 25 Most Innovative CMOs in the World, Billboard’s Top Branding Power Player, Fashion Group International’s Tech and Brand Innovation award and The CMO Club Hall of Fame.