Dr. Arpita Pandey awarded the Bala and Vasantha Balachandran Research Grant Award 2022 by the North American Society for Marketing Education in India for her work on sustainable consumer behaviour

Dr. Arpita Pandey, faculty in the Marketing area at IIM Bangalore, has been awarded the Bala and Vasantha Balachandran Research Grant Award 2022 by the North American Society for Marketing Education in India for her work on sustainable consumer behaviour. Dr. Pandey’s research was one of the three successful research proposals from over 50 paper submissions that the program attracted.