Professional Certificate Program in Digital Marketing
IIMBx offers a Professional Certificate Program in Digital Marketing. The changing role of the customer in the digital age is attracting the attention of leaders, marketers, investors and researchers. As customers seek more “experiences” from products and services, marketers are increasingly banking on digital channels to enhance the customer journey and align their omni-channel strategies. Firms in competitive markets are increasingly trying to bring brands closer to customers’ everyday life. Digital provides multiple opportunities to connect and engage with prospects and customers in several ways. Leaders, product owners and marketers can benefit from the right perspectives to work on the most challenging problems. The Professional Certificate Program in Digital Marketing equips them with the fundamentals of digital marketing strategy to succeed.
The programme comprises a blend of three courses – basics of marketing, customer relationship management, and digital marketing strategy.
For more details, visit: https://www.edx.org/professional-certificate/iimbx-digital-marketing-professional-certificate-program