Malavika R Harita leads webinar on ‘Creating a Global Lingua Franca: Internet’s Role in Creating a Common Language & Bridging the Language Divide’ for IIMB students
Watch here: https://www.youtube.com/watch?v=vNGN9IMgmXY
The Mizuho India Japan Study Centre (MIJSC) at IIM Bangalore hosted a webinar titled, ‘Creating a Global Lingua Franca: Internet’s Role in Creating a Common Language & Bridging the Language Divide’, as part of the centre’s flagship lecture series ‘Tatsujin-Speak’, that is, ‘Expert-Speak’, on 21st April 2023 (Friday). The session, the 18th in the series, was held virtually via Zoom.
The talk was led by Malavika R Harita, Founder & CEO, Brand Circle and Former CEO, Saatchi & Saatchi Focus Network India, and the first woman to win the Distinguished Alumni Award from IIM Bangalore. During the session, she discussed the potential of the internet for bridging the language divide and building a global lingua franca. She expressed gratitude to two Japanese concepts, namely, the Toyota Way and the Ikigai Principles, for shaping her thinking and career. “I believe the brevity, focus and clarity of the Toyota Way, as epitomized by the KISS Principle, is crucial for effective communication.” While discussing the evolution of communication media and the significant impact that digital media has had on consumer behavior, she cited the ‘Amazon Effect’ as an example, which she said, made consumers expect every brick-and-mortar company to offer the same convenience as Amazon.
