Management Development Programme for Mylan Pharmaceuticals Private Limited
The programme was inaugurated on 20th March 2023, in person and on campus, by Rajesh Singh Narayan, Head of Marketing Services (India CoE), along with the Programme Director, Dr. G Shainesh. The programme participants comprised individual contributors responsible for creating marketing interventions by understanding the product(s) and business requirements, maintaining the requirements of various brand owners and delivering expectations within deadlines, creating brand plans and delivering the same to brand owners. The programme aimed at enabling the participants to develop deeper perspectives and design solutions. The programme is based on three broad themes of Project Management, Design Thinking and Marketing.
