Apollo Hospitals: The Journey of Digital Transformation

This case is about the digital transformation at Apollo Hospitals (Chennai Main) facility. The case enumerates the various digitalization initiatives with the view to highlight how a successful digitalization project will result in all three possible outcomes – cost reduction/ efficiency improvement, product/ brand differentiation leading to high willingness to pay for the products and services, and improvement in patient/ consultant experience. Most digitalization initiatives would be focused on only one of these, but this case is an instance where there has been an equal focus on all these three outcomes.