Launch of New Micro Master’s Program, ‘Product Marketing Strategy’

Acknowledging the surge in demand for specialised skills in the field of product marketing, IIMBx has launched a ‘Product Marketing Strategy’ course live on the edX platform. 

This cutting-edge program aims to equip learners with knowledge and skills to understand, develop and implement effective marketing strategies. Participants will explore various aspects of product marketing, including market research, product positioning, competitive analysis, pricing strategies, promotional tactics, and go-to-market strategies. They will study New Product Development, Consumer Behaviour and Marketing Management courses, too.

Access the program here: https://www.edx.org/micromasters/iimbx-product-marketing-strategy.