Second-year MBA students win campus round of ITC case contest

Team Titans, comprising Akash Trivedi, Jyonit Gupta and Akshay Rathore, from the second year of the Post Graduate Programme in Management (PGP), has won the Campus round of the ITC Interrojam Case Challenge competition, which is designed to get students solve real-life business challenges.

They presented their ‘Next Big Idea’, to ITC’s Senior Leadership Team.

The First Runner-up is Team B-Syndicate, comprising Ameer F, Arun, Elanchithiran and Rushikesh Patil, from PGP 2.

The teams presented innovative solutions that identified a specific category within the carbonated beverage market for ITC. They proposed differentiation strategies and disruptive product mixes, backed by strong consumer insights. They also analyzed the competitive landscape and devised comprehensive marketing strategies, showcasing a well-rounded approach to the challenge.