The Need for Businesses to Move Towards Sustainable Practices: Dr. Deepti Ganapathy

Today, firms are grappling with the ‘communication’ aspect of sustainability. Perception management amongst their various stakeholders, using their official social media accounts to engage with communities on their sustainable practices are some of the key concerns, writes Dr Deepti Ganapathy, from the Management Communications area at IIMB, in this article in ‘Entrepreneur India’.