PGP team declared national runner-up of case competition Coca-Cola Disrupt Challenge

Team B-Warriors from IIM Bangalore, comprising Simranjit Singh, Divya Poddar and Kumar Gaurav, second-year students of the school’s two-year full time MBA: Post Graduate Programme in Management (PGP), has been adjudged the national runner-up of the case competition: Coca-Cola Disrupt Challenge, held recently. The organizing body of the contest was Hindustan Coca-Cola Beverages (HCCB).

The team from IIM Bangalore crafted a strategy for increased adoption of the Coke Buddy app, emphasizing retailer onboarding, engagement and retention. This would enhance order tracking and aid HCCB’s digital transformation.