SatyuktTM: Platformization of AI in Agriculture

The case on Satyukt analyzes the platform business model in the context of Agriculture by capitalizing on remote sensing data and how the founders built up a successful business that benefits farmers, agri-business and insurance companies. The founders kickstarted the platform business solving one use case and acquired a set of users. Satyukt leveraged the data and the initial set of users further to solve additional use cases benefitting other players in the ecosystem. When used in a Platform Business Models course, this case can help students understand a key platform strategy called “coring”. It can help draw attention to key focus areas in a business model which could be “cored” to derive more benefits that could expand the reach of the platform to varied set of players.  

Satyukt is also a classic example of the interplay of technology (data analytics) and platform business model. This could also segue into digital platforms that thrive on analytics.