Ways forward for accessible ride-hailing: Dr. Mukta Kulkarni

A few months ago, autorickshaw ride-hailing app ‘Namma Yatri’, in Bangalore, launched ‘Purple Rides’, an initiative for a more inclusive and accessible ride-hailing experience. Dr. Mukta Kulkarni, from the OB&HRM area at IIMB, and Shanti Raghavan, Co-Founder, Enable India, worked closely with them, studying and suggesting ways to enhance the effectiveness of this initiative.