Change Management, Customer Behavior & Choices that business leaders make to stay relevant

Dr. R Srinivasan, from the Strategy area at IIMB, hosted Mr R Gopalakrishnan, Former Executive Director, Tata Sons,  for the release of his 19^th book, at IIM Bangalore, on 12^th June 2024. Co-authored with Prof. Hrishi Bhattacharyya, Former Senior VP, Unilever, the book, ‘Embrace the Future – The Soft Science of Business Transformation’, makes a powerful case for corporate transformation. The authors discussed the book and their own experiences that led them to collaborate on it with students from the one-year fulltime Executive Post Graduate Programme in Management (EPGP) at IIMB.