General Management Programme on Entertainment and Media Business (GEM) – Batch 3
The entertainment industry is a fast-growing business segment. The last two decades have seen large-scale corporatization of the satellite TV business and feature film business. The Covid induced aftereffects have resulted in a high consumption of the visual media. The OTT business has seen an exponential increase of user base, which means OTT platforms have increased their production spends dramatically. There is an urgent need to train and equip young managers with unique skill sets to do well in this fast-changing field.
The course provides a framework for understanding the key marketing, technological and strategic issues that organizations face in the entertainment industry. Key sectors of the entertainment industry are covered, focusing on OTT, feature films, television, e-sports, animation and VFX, music, performing arts, publishing and the impact of Gen AI on the value chain of the entertainment business.
This batch features an International Immersion to New York Film Academy (Hollywood), Los Angeles, CA. The immersion coincides with the American Film Market Conference in Las Vegas.
The GEM course is designed for aspiring mainstream media and entertainment business entrepreneurs and executives, as well as individuals interested in developing entertainment content for Feature Films, Documentaries, Short Films, Short Films for mobile consumption, Advertisements, OTT Content and AR/VR based content. This course is for Producers, Directors, Assistant/Associate Directors, Writers, Development Personnel, etc.
Last Date to Apply: 31st August 2024
Start Date: 5th October 2024
Programme Directors: Dr. Anil B Suraj, Prof. S Raghunath and Rajiv Menon, Indian Filmmaker
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