General Management Programme on Entertainment and Media Business – Batch 3
The programme is designed for aspiring mainstream media and entertainment business entrepreneurs and executives, as well as individuals interested in developing entertainment content for feature films, documentaries, short films, short films for mobile consumption, advertisements, OTT content and AR/VR based content. It provides a framework for understanding the key marketing, technological and strategic issues that organizations face in the Entertainment industry. Key sectors of the entertainment industry are covered, focusing on OTT, feature films, television, e-sports, animation and VFX, music, performing arts, publishing and the impact of Gen AI on the value chain of Entertainment business.
This edition of the programme features an International Immersion to New York Film Academy (Hollywood), Los Angeles, CA.
Programme starts on: 23rd November 2024
Programme Directors: Prof. S Raghunath, Dr. Anil B Suraj, Filmmaker Rajiv Menon
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