Why balancing tech with emotion is key to brand success: Prof. S Ramesh Kumar

If you undermine the value of human emotion, even impressive AI will only ever garner tepid results, say Prof. S Ramesh Kumar, Former IIMB Faculty, Marketing Area, and S Swaminathan, Founder of ContraMinds, in their co-authored piece for ET’s Brand Equity.
‘Mindful MarTech’ urges marketing tech enthusiasts to recognize consumers’ growing apathy towards hyper-automated branding.