When customers set the cost, who pays the price?: Dr. Nishant K Verma

Exploring the origins and evolution of the Pay-As-You-Wish model, IIMB faculty Dr. Nishant K Verma, Production & Operations Management, teams up with JAGSOM’s Prof. Kamalika Chakraborty & Prof. Sayan Chowdhury to examine how brands like Panera Bread, SAME (So All May Eat), and even Radiohead experimented with their pricing strategy—sometimes successfully, sometimes not, in ‘Pay-As-You-Wish: Business model and its challenges’, for Forbes India.