Experts speak on ‘Role of AI in Consumer Behavior’

The Centre for Software and IT Management (CSTIM), a Centre of Excellence at IIMB, hosted a webinar on ‘The Invisible Hand of AI: Reshaping Online Search, Advertising, Market Research, and Consumer Behavior’ on 13^th February 2025. The panellists included Dr. Minkyung Kim, Tepper School of Business, Carnegie Mellon University; Dr. George Zhida Gui, Columbia Business School, Columbia University; Dr. Giovanni Compiani, Booth School of Business, University of Chicago; and Dr. Samuel Goldberg, Graduate School of Business, Stanford University.