Profit with purpose. More than a precarious possibility: Dr. Sourav Mukherji

The dilemma of purpose and profit: Can businesses have both? Asks OB&HRM area faculty Dr. Sourav Mukherji, for COBS Insights. In the piece ‘Profit with Purpose: Innovations from the Global South’, Prof. Sourav deciphers examples of how purpose is more than a precarious possibility for numerous for-profit Indian social enterprises that are leveraging innovative models to align financial sustainability with meaningful social impact.