NOVA Unplugged 2025: Insights on innovation, digital startups, and the rise of creator CEOs at BBA (DBE) Campus Immersion

NOVA Unplugged 2025 marked the first campus immersion for students of IIM Bangalore’s BBA (Digital Business & Entrepreneurship) programme, bringing together 1,014 students from 359 cities across 29 states. The inaugural cohort, comprising 65% male and 35% female learners, includes nearly 80 participants with student-led startups already underway. A majority are pursuing dual degrees primarily in B.Com/BBA (59%), followed by B.Tech, BA, and niche areas like B.Des, BSc Agri, B.Pharm, CA, CFA, and CS.