Dr. Sachin Sridhar

Dr. Sachin Sridhar joined IIMB on 23^rd June as Assistant Professor in the Marketing area. He holds the Young Faculty Research Chair. His research lies in extracting behavioral insights from consumer activity on digital platforms, using statistical and machine learning methods. His teaching interests include Marketing Analytics, Digital Marketing, and Database Marketing. Sachin holds a bachelor’s in Engineering from National Institute of Technology Puducherry (Pondicherry), a master’s in Statistics from Harvard University, and a Ph.D. in Marketing from the University of Texas at Austin.