Marico (B): Professionalizing (Separate but Still Joined at the Hip)

This caselet continues the story of the Mariwala family business, focusing on the transition of the consumer division into Marico Ltd. As family members recognized the differing business needs across branches, they moved towards separate management while retaining joint ownership. Harsh Mariwala, now at the helm of Marico Ltd, began building an independent professional team through targeted hiring, employee-centric policies and extensive training. Marico transformed its image from a traditional family-run firm to a dynamic, talent-driven organization. Yet, despite professionalization, the family remained financially intertwined. The case ends with a breach of trust in another family branch, raising questions about how shared ownership should be handled.