“Understanding cultural nuances is essential for entrepreneurs to succeed”: Prof. Suresh Bhagavatula

Bharat has a plethora of opportunities in multiple areas. Technology is democratizing access to market, but cultural authenticity is the way ahead. The new skill set for Indian entrepreneurs should include investing in understanding local contexts and cultural sensitivity”, observed Dr. Suresh Bhagavatula, Chairperson of the BBA (DBE) programme and faculty of the Entrepreneurship area of IIMB, during the event ‘JarXchange: All India Permit’, held earlier today at the Institute. IIM Bangalore, in partnership with Gold Tech company, Jar, hosted ‘JarXchange: All India Permit’ – a thought leadership forum to decode how the Next Billion Users (NBU) are shaping the future, not just through tech adoption but as a cultural force. The event saw founders, venture capitalists, product leaders, cultural thinkers, students, etc. participating on 12^th September 2025.