Indian Craft Collective hosted by NSRCEL highlights market potential of India’s craft-led enterprises

NSRCEL hosted the Indian Craft Collective, as part of its Women Startup Program – a CSR initiative by Kotak Mahindra Bank.

The day began with an ecosystem roundtable, bringing together policymakers, designers, retailers, donors, market access partners and founders to reflect on what it takes for art and craft ventures to scale – across markets, capital, design and policy.

The conversations flowed into the Indian Craft Collective exhibition, where 20 women-led ventures showcased contemporary expressions of Indian art and craft. Across thoughtfully curated stalls spanning handicraft, handcrafted fashion, handloom and textiles, home décor and lifestyle, jewellery, accessories and embroidery – the insights from the room came alive on the ground.

Together, the roundtable and exhibition reflected the depth, diversity and growing market potential of India’s craft-led enterprises – placing women founders at the centre of the ecosystem.