What can marketers learn from a young cricket sensation? : Prof. Ramesh Kumar S

In his latest piece, ‘Branding Lessons from Sooryavanshi’ for ET Brand Equity, Prof. Ramesh Kumar S, former faculty in the Marketing area at IIM Bangalore, looks beyond the spectacle of Vaibhav Sooryavanshi’s IPL exploits to uncover enduring branding lessons. He argues that sustainable brands, much like successful cricketers, are built on clarity, capability and continuous adaptation.