Building Brands, Backing Founders | Rasika Prashant on the IIM Bangalore Podcast

“Passion for people.” That’s the spark Rasika Prashant says has guided her journey—from advertising and brand building to co-founding Tata Soulfull, and now to the helm of NSRCEL, IIM Bangalore’s startup incubator, as its CEO.

In conversation with PGP ’27 Mihir Kumar Choudhury on the IIM Bangalore Podcast, she reflects on building a consumer-first brand for the Indian household, “taking the might of Tata and combining it with the agility of Soulfull”, the lessons every early-stage founder learns the hard way, and how NSRCEL is helping the next generation of entrepreneurs get started.