Prof. YLR Moorthi
Prof. YLR Moorthi, Professor, Marketing Area, is superannuating from the services of IIM Bangalore on 31st August 2026 after a service of 30 years at the Institute.
Prof. Moorthi obtained his PhD in Brand Management from Bharathidasan University ,Master of Technology from IIT Madras and a Post Graduate Diploma in Management from IIM Bangalore. His international publications include contributions to the Journal of Services Marketing, Business Horizons and Journal of Business-to-Business Marketing.
Prior to joining IIMB, Prof. Moorthi taught at BIM, Tiruchirappalli and NIT, Tiruchirappalli . Before joining academia, he worked in the industry in firms such as ONGC, HAL and ITC. During his service at IIMB , he also had a brief stint as a visiting scholar at the Amos Tuck Business School, Dartmouth, USA.
Prof. Moorthi was a very popular and reputed teacher at the institute, and taught courses in Brand Management, Creative Marketing besides other Marketing courses. His contributions to EEP programmes were significant. His book ‘Brand Management – The Indian Context’ has been awarded the Escorts-DMA Award in 1999-2000 and NOCIL-ISTD Book Award in 2000-2001. In 2015, he published a notable work titled “Marketing That Works in Inda. ”
Besides his exemplary record in teaching, Prof. Moorthi’s contributions to institutional service also remain commendable. He served as the Chairperson of Marketing area, Alumni Chair and Chairperson of Career Development Services.
IIM Bangalore thanks him for all his contributions towards the Institute and wishes him luck for his future endeavours.